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Healthy Start

Healthy Start 

Healthy start helps families claiming certain benefits to buy healthy food and milk from the 10th week of pregnancy until the child's 4th birthday. If you are under 18 and pregnant, you are automatically eligible, regardless of your benefit status.

You are sent a Healthy Start card with money on it that you can use in supermarkets and other grocery stores to buy healthy food, milk or first infant formula. The card is topped up every 4 weeks.

Vitamins - Local Offer

In Tower Hamlets, all children under the age of 4 and all pregnant and breastfeeding people and up to 1 year post-natal are eligible for free Healthy Start vitamins. These can be collected from all Children and Family Centres. You must bring your Healthy Start card if you have one or when you get one. Use your location to find your nearest one.

You can apply for Healthy Start Card:

Online by visiting the NHS Healthy Start website if you are:

  • On Universal Credit and Household's monthly 'take home pay' is £408 from employment
  • Receiving Child Tax Credit and household annual income is less than £16,190.
  • Receiving Child Tax Credit and children are under the age of 4

Over the phone by calling 0300 330 7010 or by emailing [email protected] if you are:

  • Pregnant and under 18 (not on benefits)
  • Receiving Child Tax Credit and have children over the age of 4
  • Receiving Income Related Employment & Support Allowance
  • Receiving Income-based Jobseeker's allowance
  • Receiving Pension Credit (including Child Addition)
  • Receiving Working Tax Credit run-on

Find out more at or speak to your local Children and Families Centre.